You’re not normal if you don’t regularly Google your own name.

While googling mine (damn I slipped from #1 to #3!), a weird entry appeared at the bottom of the page. Create a public profile page it said.

So I researched this strange little phrase, and realized that Google is now getting in on the Facebook/MySpace social networking tip. And chances are, it’ll be pretty successful.

Whether this initiative to create a “Public Profile” will result in finding your long-lost girlfriend from college is debatable, but if Google uses these profiles to enhance or supplement reputation management on the web, it could be incredibly successful. EVERYONE wants to be featured prominently and positively on the web, and if Google can prioritize this information and allow ordinary schlubs to creep up the web rankings, it could be the ultimate vanity platform.

And that additional information that you give the search engine? More targeted ads.

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